Timely warning to minimise casualties
December 11, 2011, 6:58 pm , The Island

Welcome
Welcome to the sixty eighth edition of this  regular column.  Here, we discuss a wide range of topics around  Information and Communications  Technology (ICT), Business Process  Outsourcing (BPO), many aspects of Business,  SME Development,  Agriculture, Education, Entrepreneurship, Creativity,  Innovation and  the Society at large.
ICT and Weather Reporting
Gale  force winds and storms destroyed property and many human  lives in  Galle and Matara districts in Sri Lanka a couple of weeks ago. What was   sad was that there was no proper warning from the Sri Lanka  Meteorological  Department which could have minimised the number of  casualties. I checked the  news the night before just to double check  and it didn’t sound any alarms at  all.
Due to these sorts  of events, people’s confidence in the Sri  Lankan Meteorology Department  will be lost. One thing that I have noticed at  times is that ‘weather  reports’ are worded somewhat vaguely so that it almost  appears as if  the reports try to cover all possible bases. Secondly there is no  feel  of cutting edge technology being used. Not just for the forecasting  aspects  but also for distributing the information.
The  technology aspect is more apparent by the fact that the Met  Department  website at http://www.meteo.gov.lk/ is in a pathetic state. And I   thought it’s worth discussing using it as a case study for the general  benefit  of improving ourselves.
The Met Department website  has not been updated since  2011.10.21. And for an ever changing  phenomenon like the weather, that is pretty  unacceptable. There is a  section on the website called ‘Warnings’, but it is not  linked to  anything at the time I checked.
The state of the website  indicates that probably even the other  technologies are weak. Usually  web and ICT (information and Communications  Technology) should be a  part and parcel of the rest of the infrastructure rather  than a  separate disconnected entity. Things like SMS alerts, email  notifications  to key audiences, news, organisational information etc  should be connected. This  is what we call as an Information  Architecture in an organisation. In that  architecture, a website is  only one part but has to be well integrated with the  rest of the  information architecture components.
Features of a good web  facility are that it has to be clear,  easy to navigate, provides  correct information and very importantly the  information has to be  relevant, timely and accurate.
The world is in fact moving (or has moved) towards a web 2.0  society.
What is web 2.0?
Web  2.0 is considered as the second generation of the internet  or World  Wide Web (WWW). It is focused on the ability of people to collaborate   and share information online through internet media. Web 2.0 basically  refers to  the transition from static web pages to more dynamic websites  and facilities  that are more organized. It has a key component in  serving the users using  various Web applications. Other improved  functionality of Web 2.0 includes open  communication with an emphasis  on Web-based communities of users, and more open  sharing of  information. Blogs, Social Media, wikis, and Web services are all  seen  as components of Web 2.0.
The concept of Web as a  participation platform captures many of  these characteristics. Bart  Decrem, a founder and former CEO of Flock, calls Web  2.0 the  "participatory Web".
You will notice by the applications  that have become popular in  recent times such as Facebook are more  participatory. Many websites today allow  users to contribute with  information, knowledge and comments. Users today are  not just about  consuming knowledge but they are also about contributing  knowledge. So,  the web facilities should be flexible to that level.
So, it  is not about just having a website for an organisation.  But it is  about having a relevant, flexible and informative website that  provides  timely, relevant and accurate information. To do that, it can’t be a   disconnected entity from the rest that is maintained by some  disconnected set of  people, but has to be a well integrated part of the  organisation’s information  strategy.
That is the only way  to make a website attractive and popular  and that is only when people  will continue to visit it regularly and more  importantly, that is only  when it will be useful.
Content Management System
Content  is the heart of today’s websites. The content has to be  rich and a  rich level of content can be managed by using a system that is called   as a Content Management System which should be closely linked to the web   facility. That is where all the data and information that is to be  displayed on  the website are stored and managed.
Eventually  key elements of an effective website are things like  appearance,  content, functionality and usability. Content and functionality  alludes  to relevant, timely, accurate as well as participatory features that we   discussed before.
A Comparison
Although I am  not about advocating everything that other  countries do, it’s not a  bad idea to borrow good things from them and tailor it  to our needs,  after all there is no point in re-inventing the wheel. At least it  will  improve our standards.
The Australian Bureau of Meteorology  web homepage provides the  Australian community with access to weather  forecasts, severe weather warnings  and all other relevant information.  The website is at www.bom.gov.au. The site  is clean, clearly separated  into each state as well as the main cities. It gives  the high level  weather detail in the home page and when you click on a specific  area,  all the current weather details are provided. Importantly it is updated   very frequently, for example the current temperature is updated every  half an  hour, and if there are extreme weather conditions then the  frequency of updates  would be about every 15 minutes. The good thing is  that people actually go by  the forecasts given. Whether they need to  take an umbrella and how they choose  cloths (due to heat/cold  situations) are well guided by the weather forecasts  and what’s  provided in TV/Radio and website are consistent.
Then for  those who make a livelihood at the mercy of the  elements such as  fishermen, the warnings become a life saver. It also provides  emergency  workers such as fire fighters and rescue workers time to plan and be   ready for any extreme weather events. On their website there is a  warnings  section and that is well up to date. Graphical map viewers of  forecasting  temperature, rainfall, weather, wind, waves and more are  provided, and people  can understand it for themselves. Radar and  Satellite pictures are also  available on the web, meaning it’s  integrated to the rest of the organisation’s  technology. During  bushfire seasons, regular updates on the situation are  provided. It  even has a section about water storage so people know what level of   water they have in storage for the community.
Now compare  that with a website that has the last weather  details from October 21st  when we are now in December! A website that doesn’t  have any page  linked to ‘warnings’! So many other broken links with no pictures   etcetera.
I think Sri Lankan Met Department has a long way  to go. Web,  other ICT tools, mobiles applications, SMSs etc are novel,  quick and cheap ways  of interacting and communicating with people.  These have to be embraced and  utilised effectively. It’s not about  having a website to tell people about  ‘About Us’. It’s about providing  what really matters to them in a way they  understand.
ICT For Modern Day Diplomacy
Lakshman  Kadirgamar Institute of International Relations and  Strategic Studies  (LKIIRSS - http://www.kadirgamarinstitute.lk/) is a ‘think  tank’ in the  area of international affairs and it functions under the Ministry  of  External Affairs. They are organising a Discussion Forum on ICT for  Modern  Day Diplomacy.
The forum will discuss how ICT can be  utilised to make Sri  Lankan Foreign Relations better. It will discuss  aspects such as ICT Strategy  for foreign relations, ICT for  communication, information dissemination, social  media and legal  aspects. The speakers at the forum are Chanuka Wattegama,  Kithsiri  Gunasekara, Vasana Wickramasena and myself.
It will be held  on 15th Dec (Thursday) at 3pm at the Kadirgamar  Institute at 24, Horton  Place, Colombo-07. I invite those who are interested to  attend this  session.
Get in Touch
If you have any feedback, please drop a note to yva@lankabpoacademy.lk
See you next week!
The Columnist
Yasas  Vishuddhi Abeywickrama is a professional with significant  experiences.  In 2011 he was recognised as one of the Ten Outstanding Young  Persons  (TOYP) in Sri Lanka. Yasas has a bachelor’s degree in Computer Science   from University of Colombo and a Masters degree in Entrepreneurship  & Innovation  from Swinburne University in Australia. He has worked  in the USA, UK, Sri Lanka  & Australia and being trained in the USA  & Malaysia. He is currently involved in  the training organisation,  Lanka BPO Academy (www.lankabpoacademy.lk). Apart  from this column, he  is a regular resource person for ‘Ape Gama’ program of FM  Derana  (Sunday 3-5pm). Yasas is happy to answer your relevant questions – email   him at yva@lankabpoacademy.lk .